They sell all quality diamonds at all price points. James Allen is more of an all-inclusive jeweler. So you can trust that you're getting the real thing. Every diamond is certified by GIA, AGS or IGI. James Allen offers excellent quality rings at prices much cheaper than traditional jewelry stores. But the affordable, competitive online pricing still remains the same. In 2017, Signet Jewelers (which also owns brands like Kay, Zales, and Jared) acquired James Allen. It was one of the first sites to offer 360-degree views of the actual diamonds. It took on a more sophisticated image, with more emphasis on quality, design, and customer experience. In 2005, it was rebranded with the new name. It became one of the first successful online diamond retailers.
It was created by founder James Schultz and wife Michele Sigler with the goal of giving engagement ring shoppers more choices at cheaper prices. James Allen's story began back in 1998 as a little online store called DirtCheapDiamonds.
Is igi reputable full#
It's known for low prices, 360-degree videos of their diamonds, great customer service, and 30-day full refund policy. James Allen is one of the most popular online engagement ring retailers. Good online diamond retailer with 360 degree HD videos
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